Using the metaphors of the company as empire and the groups that form within companies as tribes, Duncan explains that the formation of tribes within an empire is unavoidable. After all, regardless of the situation in which they find themselves, human beings are social creatures who align themselves with those whose goals and motivations match their own. ThatÕs why the accountants hang together in the break room, while developers talk shop and geek culture in a watering hole down the street. Yet the job of leaders is to build a cohesive, powerful, and enduring empire by bringing all groups together in service to a shared, inspiring mission. And that goes double for tech companies, where breakthroughs create new landscapes on a daily basis. InÊUnite the Tribes, you will learn:
How to build alliances and a spirit of unity across all levels of the Êcompany to achieve higher employee morale, greater profits, and increased productivity.
How to come up with strategies that win market share as well as the hearts and minds of your employees. How to manage conflict.
Why self-interest rules the day and how knowing anotherÕs wants and needs helps you achieve goals of your own.